Campaigning
Multi-channel strategies for maximum range and sustainable impact
In an increasingly complex media landscape, it is essential to selectively position your brand in all the relevant channels. Through our organic approach that is deeply rooted in live communication, we will extend the impacts of your event and ensure long-term sustainable effects that reach far beyond the actual day of the event.
Our strength lies in the targeted extension of live communication through strategically planned, cross-media campaigns. These campaigns generate a sustainable impact before, during and after your event. In so doing, your event becomes a “communication lighthouse” – the central highlight of your brand communication that enhances your reach and the presence of your brand far beyond the actual day of the event, through customized campaigns with direct proximity to the target groups.
Our approach integrates digital communication, social media and classic media to precisely address the relevant target groups. This not only guarantees a large reach but also consistent communication with stakeholders. This allows your company to be perceived as a trustworthy and credible partner while we strategically increase the effectiveness of your live communication through targeted campaign actions.
This is how we unfold the full-on brilliance of your brand
01
Finding ideas: From the idea to the vision
Every successful campaign begins with a clear goal. Based on a (possibly already existing) live communication action, we define communication objectives and analyze the additional needs and expectations of your target groups. This step forms the basis for all further actions because then we can create synergies between the event and the planned communication actions. The analysis includes which messages work the best and how we can ideally utilize these messages across all the different channels.
02
Campaign planning: Creativity meets strategy
After the analysis we develop customized campaigns that directly promote your communication objectives, brand values and your brand essence. Our approach is not only creative but also strategically sound: Every element of the campaign, be it visual or content-related, supports your corporate objectives and the corresponding communication objectives and enhances the impact of your live communication. Here we rely on innovative ideas to sustainably address and emotionally involve your target groups. We make the unique character of your communication campaign and your brand visible on all the relevant channels and turn it into a lasting memory for all.
03
Smooth implementation: Your campaign becomes a success story
Smooth implementation: Your campaign becomes
a success story
Effective planning requires precise implementation. Because this is decisive if you
want to succeed. Our experts in campaign management coordinate all the activities
and ensure that everything runs smoothly. From preliminary communication through
medial extension to follow-up processing – every phase is meticulously translated
into action. Therefore, we calculate previously defined KPIs to continuously monitor
and optimize the success of the campaign – be it in terms of range, commitment or an
increase in sales.
04
Success in mind: Measure, assess, optimize
We provide detailed assessments during as well as at the end of a campaign. We analyze the results and compare these with the set objectives to make the success of the actions transparent. Through targeted screening during the campaign and an analysis of the final campaign results, we gain valuable insights and derive recommendations for action for future campaigns. In so doing, we ensure that every campaign is not only successful for a short period but also contributes to the enhancement of your brand in the long term.
Convincing works best by showing:
Frequently asked questions about campaigning
Answers to the key questions regarding strategy, target audiences, channels and the impact of successful campaign initiatives.
A campaign is strategic, multi-channel and time-bound. Advertising is usually a single initiative – campaigns bring together many initiatives to form a coherent narrative.
Campaigning involves the strategic planning and integrated implementation of communication initiatives across multiple channels, with the aim of achieving clearly defined outcomes.
Brand building, brand awareness, lead generation, sales promotion, reputation, employer branding, internal engagement or social impact – depending on the brief and target audience.
An integrated campaign combines digital channels (social media, search, programmatic, content), traditional channels (print, OOH, radio, TV), events and PR – all orchestrated around a single, overarching concept.
Storytelling makes campaigns emotionally engaging and memorable. A strong story conveys the message across all channels and makes it relevant to the target audience.
It is the foundation of any effective campaign. Without a clear understanding of the target audience’s needs, language and media usage, even the most creative idea will come to nothing.
A strategically sound campaign typically requires two to three months for planning and production – depending on its scope, media mix and asset requirements.
As soon as performance data shows that reach, engagement or conversion are falling short of targets. Effective campaigning is an iterative process – based on real data.
Success is measured in both quantitative and qualitative terms: reach, engagement, qualified leads, conversion, cost per lead, brand perception and – where appropriate – brand lift or sales lift studies.
Because an event, as the highlight of a campaign, has enormous communicative impact. Pre- and post-event communication amplify the impact of the live moment.
What our customers say
Work with us // Work with us // Work with us //
Trusted by these GREAT Brands
