’what when why’ from Ludwigsburg was officially certified as a climate-neutral company by ClimatePartner at the beginning of November 2021. "We are proud of this label and happy to have taken this next important step in protecting our environment," says a delighted Carsten Knieriem, founder and CEO of what when why. Specifically, the label means that a lot of successful work has been done in recent months to reduce the daily carbon footprint of the live communications agency. And also that even less CO2 will be produced in the future. In addition, emissions that cannot be avoided are compensated by supporting a climate protection project. The project "Clean Oceans Plastic Bank Worldwide" is committed to the protection of our oceans and therefore to the preservation of one of the most important bases of life for animals, plants and humans.
The certification as a climate-neutral company does not mean the end of the agency's commitment to society and the protection of the planet."Climate protection concerns us all and it is important that everyone participates. No matter how small the contribution. But doing something small is still better than doing nothing," says Sascha Jaite, member of the management board, and adds: "That's why we have also decided to realize all our event formats in a climate-neutral way in the future. No matter whether live, hybrid or digital.“ The specialists for live communication are committed to sustainable climate protection, to even more conscious and ecologically meaningful work, and to their collaboration with regional partners.
We know about live events. Digital and hybrid ones too. But what are Smart Events? Carsten Knieriem and Stefan Luppold define the Smart Event in their guidebook as follows: "... a clever, modern, strategically and in terms of staging precisely fitting live communication." What that means exactly, they describe in a detailed and practical way.
The live communications agency has secured Dürr Systems AG as a new client. The team led by Sascha Jaite, a member of the management board, is planning and delivering the Dürr Open House as a digital event. The event, organised by the specialist in turnkey painting and final assembly systems as well as machine and robot technology, is the company’s most important innovation exhibition.
The Ludwigsburg agency what when why is expanding to Cologne, strengthening its presence in western Germany. The new office stands for client proximity, creative live communication and strategic growth.