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Strategic agency for live communication designs and delivers Dürr Systems AG’s most important international innovation trade fair.
what when why from Ludwigsburg is delighted to welcome a new B2B client. With Dürr Systems AG, a global specialist in turnkey painting and final assembly systems as well as machine and robot technology – another global player from the Stuttgart region is placing its trust in the expertise of what when why. The agency, which specialises in creating engaging onsite and online experiences, is developing and implementing Dürr’s most important innovation fair – the Dürr Open House – this year in a purely digital format.
For Dürr, based in Bietigheim-Bissingen, the team led by Sascha Jaite, member of the management board, and project manager Julian Lyssek is planning and implementing the Dürr Open House 2021 in mid-November. In this digital format, around 2,000 customers and potential customers from 40 countries worldwide will be introduced to the latest developments and innovations in the paint shop of the future. The event will be held in nine languages, with up to 50 chats and workshops running simultaneously. The concept also allows participants to interact with product explainers via virtually displayed machines and processes. Supplementary discussion sessions, engaging keynotes and digital workshops round off this multifaceted digital format. In addition to organising the event, what when why is also supporting Dürr’s marketing team with further accompanying communication measures and the production of content for the four-day event.
The agency ’what when why’ from Ludwigsburg continues to expand its social and ecological commitment. On the one hand, the agency was officially certified as a climate-neutral company by ClimatePartner. Beyond that in the future national and internationally only climaticneutral Events are planned and converted.
We know about live events. Digital and hybrid ones too. But what are Smart Events? Carsten Knieriem and Stefan Luppold define the Smart Event in their guidebook as follows: "... a clever, modern, strategically and in terms of staging precisely fitting live communication." What that means exactly, they describe in a detailed and practical way.
The Ludwigsburg agency what when why is expanding to Cologne, strengthening its presence in western Germany. The new office stands for client proximity, creative live communication and strategic growth.